NetMarvel

🎬 Southeast Asia's short-drama market is entering a new growth phase. With rapid download growth, low acquisition costs, and rising advertising activity, the region is becoming an increasingly important market for short-drama apps. But behind the growth lies a key challenge: high user growth, but relatively low ARPU. What's driving the market, and where is the next growth opportunity? 👇 Read the full analysis to find out. #ShortDrama #SoutheastAsia #MobileMarketing #UserAcquisition #AppGrowth #PerformanceMarketing #NetMarvel

📈 According to Diandian Data, global mobile game revenue dipped 1.3% MoM in August but remained up 3.5% YoY. The U.S., China, and Japan continued to lead revenue contribution. ⭐ Honor of Kings stays on top Honor of Kings held the No.1 spot with nearly $149M in revenue, up 0.2% MoM. ⭐ Anime and established IPs drive growth Anniversary events, new content, and limited-time banners fueled revenue growth, particularly across anime and RPG titles. ⭐ Fate/Grand Order surges 295.9% Its 11th-anniversary campaign in Japan drove revenue above $46.6M, making it August's biggest riser. ⭐ RPGs remain the top revenue genre RPGs accounted for 28.4% of mobile game revenue, supported by anniversary events, character releases, and seasonal campaigns. #NetMarvel #MobileGaming #MobileGameRevenue #GamingTrends #FateGrandOrder #HonorOfKings #RPG #GameMarketing #MobileGames 

Stop chasing cheap CPIs. 📉 As ad fatigue rises, mobile app growth is shifting from volume to value. Here is how to future-proof your strategy in 2026: 👉 Shift to high-intent contextual channels 👉 Optimize creatives for mindset, not clicks 👉 Turn retention into your second growth curve Read the full breakdown below! 👇 #MobileMarketing #AppGrowth #UserAcquisition #CTVAds #Retargeting #MobileApps #NetMarvel

🌏 Southeast Asia remains a top battlefield for global game marketing, but the UA landscape is shifting fast in 2026. ⚡ With downloads cooling while revenues rise +7.5%, acquiring high-value users has replaced raw scale chasing. Meanwhile, monthly active advertisers reached 46.2K (+19.7% YoY). In this crowded feed, "spray and pray" ad tactics fail—winning requires precise genre targeting and high-converting ad specs. 📊 Swipe through for our deep dive into SEA mobile game marketing in 2026! ⬇ #MobileGaming #UserAcquisition #GameMarketing #SEAMarket #CreativeStrategy #AppGrowth #NetMarvel

🔥 Is Turkey the most resilient mobile market right now? While other regions flatline, Turkey is surging ahead with a 450% gaming revenue leap, 1,000%+ growth in short dramas, and skyrocketing AI adoption. Discover the secrets behind Europe and the Middle East's hottest "traffic oasis", featuring genre strategies, app growth metrics, and local marketing playbooks. 👇 Read the full insights. #MobileGaming #AppGrowth #GenerativeAI #ShortDramas #TechTrends #GlobalExpansion #MarketResearch #NetMarvel

AI Can Scale Creative. But Can It Scale Growth? 💥   As mobile UA gets more competitive, AI makes it easier than ever to scale production, test bold concepts, and flood channels with new assets.   Yet, data shows a stark reality: 49% of teams use AI in creative workflows, but only 30% see actual ROI growth.   More asset volume doesn't automatically mean better performance. So, how can mobile marketers use AI effectively to turn speed into measurable growth?   Swipe through for our full analysis 👇   #MobileGames #GameMarketing #UserAcquisition #AIMarketing #CreativeStrategy #NetMarvel

🧐 Data shows US CTV ad spend is projected to reach $37.95 billion in 2026, yet unengaged audiences and attribution black boxes leave many advertisers struggling.  How can CTV move beyond blind buying? 👇 Read more to see how we drive predictable and measurable growth for a lifestyle service app. #CTVAdvertising #DigitalMarketing #AdTech #NetMarvel #UserAcquisition

👀 In today's crowded digital landscape, getting an impression is easier than ever — but earning genuine user attention is becoming increasingly difficult.   Beyond the impression itself, factors like content environment, user mindset, and the value an ad delivers influence how users perceive and respond to advertising.   For growth teams, understanding these factors is key to building campaigns that connect with users and drive meaningful results.   We explore how context shapes ad performance, and what it takes to create campaigns that earn attention, drive engagement, and deliver meaningful impact.   👇 Explore the full insights.   #PerformanceMarketing #DigitalAdvertising #UserAcquisition #GrowthMarketing #AdStrategy #NetMarvel

🎮 More installs don't always mean more growth. As the global mobile gaming market enters a more mature stage, the focus is shifting from acquiring more users to acquiring higher-value users. What does this mean for mobile game UA in 2026? 👇 Read our latest analysis to find out. #MobileGaming #GameUA #UserAcquisition #AdTech #NetMarvel

🚀 The July 2026 AI Application Landscape is Here! The global AI market is shifting gears. While general chat assistants continue to dominate with over 1 billion MAU, we are witnessing a fascinating structural evolution: mature video/image tracks are cooling down, while AI Social Companionship and Productivity tools are exploding with unstoppable momentum! 📈✨ What drove the trends this July? Which emerging apps broke records, and where is the market heading in H2? 👇 Read the full article below to stay ahead of the curve! #ArtificialIntelligence #AITrends #TechInnovation #GenerativeAI #MarketAnalysis #AIApp #UserAcquisition #NetMarvel