Internal testing
Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.
Open testing
Gather quantitative and qualitative feedback on your app or game from a large number of testers
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Test pre-release features
Use your most engaged users for a final quality check before launching a new feature
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Rollout your app by country
Run an open test in each new market to adapt app functionality to their specific user needs
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Start driving traffic
Put your acquisition strategy to the test by making your pre-release app or game discoverable on Google Play
Best practices
- Make test versions of your app visible to users on Google Play to gather early feedback and monitor in-game metrics before launch
- Discover any issues in your open testing track by opting into the pre-launch report
- Recruit more users into your open test by linking users straight to your details page on Google Play from any of your marketing channels
- Gather private feedback during open or closed tests and reply to testers directly in Play Console. Feedback during open or closed testing is only visible to you and will not affect your public rating.
- Reminder: if you’re testing a paid app using an open or closed test, testers still need to purchase it. If you’re testing a paid app using an internal test, testers can install your app for free.
Find out more
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Set up an open, closed, or internal test
Visit the Help Center to learn how to set up a testing track in Play Console
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Successful launches and updates on Google Play
Watch this Google I/O talk on using release management tools
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Pre-launch testing for mobile games
Release early versions of your app for internal testing, or to trusted users for closed and open testing
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Test your app before release
A Play Academy course on testing best practices
More on app quality
Drive long term success by improving key app quality components including content, user experience and technical performance
