Lotame

CTV isn't the challenge anymore. Most marketers have embraced streaming. The real challenge is turning audience data into a competitive advantage. Too many CTV strategies prioritize inventory over audience. Audience intelligence drives outcomes. As media fragmentation grows, marketers need smarter ways to identify, reach, and engage the right consumers across screens. Learn how data can power more effective CTV advertising: https://bit.ly/3To4Xrd Lotame l #CTVAdvertising #AudienceTargeting

Every hero needs a guide. That was only part of the message Lotame brought to Pitch Lab from NewDigitalAge earlier this month. In today's media landscape, one of the biggest challenges brands and agencies face is closing the gap between what consumers say and what they actually do. The closer that gap gets, the stronger the strategy, activation, and ultimately, the results. It was great spending the day with agency leaders discussing how better audience insights, data collaboration, and activation can help teams make more confident recommendations, build stronger customer connections, and drive better business outcomes. ✅ Great conversations. ✅ Fresh perspectives. ✅ A few sweet treats along the way. 🍬 Thank you to everyone we connected with throughout the day, and to New Digital Age for bringing together such an engaging group of agency leaders and industry innovators. alison harding l Jacob Hume

Thrilled to be here today with the Lotame team. So many great conversations had already with partners and prospects! ExchangeWires ATS London 2026! Christopher Hogg Jacob Hume #ATS2026

Audience portability shouldn't be a competitive advantage. It should be table stakes. Yet many marketers still have to rebuild audiences every time they activate them in a new DSP, creating inefficiencies, inconsistencies, and unnecessary work. alison harding explores why audience portability is no longer a nice-to-have and shares five principles for building activation strategies that move across DSPs without starting from scratch. 🔹 Define audiences upstream 🔹 Design for portability 🔹 Evaluate DSPs as destinations, not owners 🔹 Pressure-test activation early 🔹 Plan for change What's your biggest challenge when activating audiences across platforms?

📍 We're heading to #DMEXCO 2026. The future of marketing isn't just about having data. It's about activating it smarter, connecting it across ecosystems, and turning identity-driven marketing into meaningful business outcomes. Will you be there too? 📅 September 23-24 📍 Cologne, Germany Drop a comment or reach out to Lotame's Christopher Hogg and Corrie van Hemert directly to connect.

What makes live sports so valuable for advertisers today and in the years ahead? Lotame CRO Christopher Hogg says it's the rare combination of scale and passion. Audience intelligence from the Lotame Data Exchange (LDX) shows that football, cricket, rugby, and major events like the Olympics regularly reach 80-95% of target audiences, with fans showing up to 70% higher interest in brand messaging than the average consumer. Chris shares his perspective in Advertising Week's look at 90 years of live sports broadcasting and what the future holds for brands, broadcasters, and fans. 🔗 Read more: https://bit.ly/3UjnLrT

💡 Great insights from MediaPost's recent Data & Programmatic Insider Summit. One theme that resonated with us as well: while AI is transforming how we work, success still comes down to trusted data, strong partnerships, and meaningful collaboration. The marketers who will lead the way are those who can turn the right data into measurable outcomes. Thanks, Ashley Stein, for highlighting the importance of balancing innovation with human connection. 👇

I'm delighted to be attending ATS London again this year and would love to talk more with you about all things Data, Identity, CTV and Social activation. Drop me line to schedule a meeting in! Christopher Hogg Lotame Jacob Hume

I'll be heading to MediaPost's Planning & Buying Insider Summit in Chicago, September 8–11! Looking forward to insightful sessions and connecting with fellow industry leaders. Let me know if you'll be there — I'd love to connect and catch up! Lotame #programmatic

🎁 Holiday success starts long before shoppers are ready to buy. 🎯 As Q4 competition ramps up, marketers who build audience awareness and relevance now will be better positioned to capture demand when purchase intent peaks. 👉 Get ahead of the holiday rush with Lotame's Holiday Audience Playbook: https://hubs.li/Q04tWl0k0