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Microsoft Trademark and Brand Guidelines

Thank you for helping us protect our trademarks and brand assets

Microsoft is grateful for the trust that people place in our products, services, and experiences. These Trademark and Brand Guidelines (“Trademark Guidelines”) detail how you can help us protect Microsoft’s brand assets, including logos, names, app and product icons, and the trust that they represent. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public.

Microsoft’s brand assets—including the Microsoft Trademarks (PDF) (as updated from time to time), logos, icons, designs, trade dress, fonts, names of Microsoft software, products, services, sounds, emojis, and any other brand features and elements, whether registered or unregistered (“Brand Assets”)—are proprietary assets owned exclusively by Microsoft and its group of companies. These Trademark Guidelines, which may be updated from time to time, detail how our Brand Assets can be used under specific circumstances. To help illustrate use cases, Contoso is used as the fictitious partner brand. Many uses, including our logos, app and product icons, and other designs, will require a license first. Unless you have an express license from Microsoft, these Trademark Guidelines will exclusively govern your use of our Brand Assets.

Examples of uses governed by these Trademark Guidelines

  • Don’t miss Contoso’s Memorial Day sale featuring a limited time discount on Microsoft Excel software.
  • The Contoso Game can be played on Xbox gaming consoles.
  • The Contoso App works with Microsoft Teams.

 

Examples of Brand Assets requiring authorization from Microsoft

Microsoft corporate logo.

Microsoft logo

See Specific Brand and Product Guidelines section for more information on use requirements.
Microsoft 365 and Microsoft Azure logos.

Microsoft logo lockups

These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsoft’s long-term strategic intent. They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. See Specific Brand and Product Guidelines for more information.
Various product icons.

Microsoft product icons

These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. See Specific Brand and Product Guidelines section for more information.
Microsoft Surface Authorized Service Provider badge.

Badges

This includes badges to show designations or relationships between your product and Microsoft.

Dos and don’ts

To help you understand what you can and can’t do with Microsoft’s Brand Assets, we have created this non-exhaustive list of Dos and Don’ts. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. However, our logos, app and product icons, illustrations, photographs, videos, and designs can never be used without an express license. Please review these additional tips to better understand how you can more clearly communicate the role that our Brand Assets convey in your communications.

Dos

In general, you may do the following with Microsoft’s wordmarks and names of software, products, or services:

  • Note if your product, service, or solution is interoperable or compatible with a Microsoft product, service, or solution. Communicate if your product, service, or solution goes through the approved certification process.

    • Contoso headphones are compatible with Microsoft Surface.
    • Contoso app is certified for Microsoft Teams.

  • If your product, service, or solution integrates with a Microsoft technology, clearly communicate the relationship. For more information on this integration scenario, visit the guidelines for partner-led marketing under the Resources section below.

    • Contoso software works with Microsoft OneDrive
    • Contoso app is built on Microsoft Azure