Identify new audiences and growth opportunities
Look into who's looking at you with insights that teach you about the audiences you haven't won over yet
Did you know?
With visitor insights, you can uncover key audience behaviors, identify new market opportunities, and refine your strategy to drive even higher engagement and conversions.
Identify key visitor demographics
Get a detailed breakdown of where your visitors come from, how they interact with your reviews, and what businesses they compare you to.
New! September 2026 Release
Search Query Data
See what prospective buyers research before choosing you. We group profile
searches by what visitors care about – like shipping, returns, or support –
while showing search length and ranking positions. Understanding their exact
questions lets you address concerns on your site, improve customer
experience, and drive richer reviews that boost visibility across AI platforms.
Track review engagement
See which reviews resonate most with visitors, including average time spent, search behavior, and widget interactions.
Spot opportunities for growth
Learn where your audience is most engaged and discover new market segments to target.
Turn insights into action
Optimize your marketing, website experience, and customer engagement strategies based on real-time visitor data.
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Review Insights
Unlock deeper customer insights and elevate your understanding of key feedback trends and customer sentiments.
Review spotlight
Streamline your review management with AI technology that monitors what your customers are saying, saving you from going through every review by hand.
Service Reviews
Every two seconds, a new review is written on Trustpilot’s consumer-facing site. Collecting reviews on Trustpilot gives your current and future customers a place to learn about fellow shoppers’ experiences with your business.