This article will help you understand how Core Web Vitals correlate with key business metrics by exploring examples of companies which have already see positive impact for their users and business.
Are you struggling to convince your stakeholders to adopt Core Web Vitals? Or are you wondering if it actually helps your business? This article will help you understand how Core Web Vitals correlate with key business metrics by exploring examples of companies which have already seen positive impact for their users and business.
If you prefer video, check out this talk from Google I/O:
Why Core Web Vitals matter to your users and business
Different stakeholders in an organization can have different priorities. Core Web Vitals can bring them all on the same page by focusing on optimizing user-centric metrics and the resulting business growth.
The path to good Core Web Vitals can vary from site to site depending on where they are in the performance journey and how complex the site design is. It can range from grabbing the low-hanging fruit and getting meaningful results; to implementing complex solutions that fix challenging issues. Regardless of the amount of time spent, decision makers should treat this as a long term investment into growth of their business. Delivering a fast and seamless navigation experience delights users and helps turn them into loyal and returning customers. For product managers, performance should be an important criteria that defines the quality and success of new product features. And product excellence and working on interesting challenges improves developer satisfaction as well.
While Core Web Vitals as a ranking signal gives additional motivation to invest time in performance, adopting Core Web Vitals has many other short- and long-term benefits beyond ranking. Let's explore several case studies of global and local brands who adopted Core Web Vitals (before it had impact on ranking) because of its focus on user experience.
Case studies
Vodafone
Vodafone (Italy) improved LCP by 31% to achieve 8% more sales.
Techniques
- Server Side Render the critical HTML.
- Reduce render blocking Javascript.
- Image optimization techniques.
- Resize hero image; defer non critical resources.
Key learnings
- A/B testing is the best way to measure the meaningful impact.
- A/B should be a server side one.
iCook
iCook improved CLS by 15% to achieve 10% more ad revenue.
