iPhone

iPhone Duo
iPhone 18 Pro

iPhone Duo

Hello, hello.

Learn more View pricing

$iPhone Duo, held by two hands in open landscape position, inside exterior, Star White color, iOS home screen display, photos on the left, apps on the right$
iPhone 18 Pro

Pro further.

Learn more Buy

$iPhone 18 Pro, partial side view, burgundy color, featuring a camera system with three lenses in the top left corner, flash and microphone, Apple logo in the middle, action and volume button featured slides over a giant text saying PRO$

Switch to iPhone.

Getting Started

Switching from Android to iPhone is simple.

$Hands exchanging phones, Android on the left without box, new iPhone 18 Pro, burgundy color (dark red), in box, on the right$

Getting Started

Switching from

Android
to iPhone

is simple.

Transfer your data in a few easy steps.

Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more.

Learn more about the Move to iOS app

$Android device on left, iPhone on right. Android device displays the Move to iOS App, with Select Items to Transfer heading and Messages, Contacts, and Call History Selected. iPhone screen shows Transfer Complete.$

Continue your conversations with friends.

Messages lets you reply with a quick emoji, create Memoji, and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.** And you can keep your conversations going on apps such as WhatsApp and WeChat.

$iPhone screen open to Messages app. Screen shows text conversation between two people that includes a Memoji.$

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

$iPhone 18 Pro, front exterior, Home Screen open, connection pop-up on screen, next to AirPods Pro 3 in open MagSafe Charging case$

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.

$Apple Specialist smiling with an approachable demeanor$
Designed to Last

iPhone holds its value longer than other smartphones.

$iPhone Duo, Star White color, complete back exterior, Apple logo in center, 48MP Dual Fusion camera system, partial front interior, photo library displayed on screen$

Designed to Last

iPhone holds its value longer
than other smartphones.

Last phone standing.

iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.¹ Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.²

$iPhone 17 horizontal on its side in lavender finish, with a layered design showcasing Ceramic Shield 2$

New now. And later.

Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

$Four iPhone 18 Pro models, close-up front exteriors, each displaying various iOS features. From left to right, iPhone 18 Pro, screen displaying a team debrief being scheduled by Siri AI, iPhone 18 Pro, screen displaying the Siri App, grid of cards representing past interactions, featuring topics like “Healthy 30 Minute Recipes,” “Mexico City Largest Park” with an accompanying image, and “Social Media Launch Email”, iPhone 18 Pro, screen displays an active phone call with “Passenger Airways” with a Call Context card on the bottom of the screen with relevant flight confirmation details, including the booking code, route from JFK to RAK, and flight times, with a note indicating the information was “Found in Mail”, iPhone 18 Pro, screen displays a conversation with Siri AI, asking about the color of a tablecloth.$

Supersmart, superspeedy Apple silicon.

The vapor-cooled A20 Pro chip is the most powerful and efficient chip ever in an iPhone. And because it’s purpose-built for AI, with Neural Accelerators and a new Dual 16-core Neural Engine, A20 Pro supercharges everything from image generation to intelligent camera features.

$iPhone 18 Pro, front exterior, demonstrating the performance capabilities of the A20 Pro chip with a scene from Monster Hunter Outlanders$
Cutting-Edge Cameras

Picture your best
photos and videos.

$Close-up image of iPhone 18 Pro camera lens, Burgundy color$

Cutting-Edge Cameras

Picture your best
photos and videos.

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And on iPhone Duo, Smart Take uses on-device AI to detect when people are posed and automatically takes the picture.

$iPhone Duo, opened in a horizontal position, series of iPhone photos side by side on both screens, close-up of a child and and three adults smiling with a birthday cake.$

Eye-opening control.

With variable aperture on the 48MP Fusion Main camera, iPhone 18 Pro offers our best-ever camera system for pros and creators. It automatically adjusts depth of field for exceptional low-light photos and video. And with new Pro controls and Photographic Styles 3 to adjust texture and grain, you’ll have even more creative range.

$Series of iPhone photos, a person in a white jacket standing against a concrete wall, a close up of a woman leaning against a table with a shadow-filled room in the background, wide-angle shot of a person posing against a modern, colorful, architectural background, wide-angle shot of grassy mountains with purple flowers in the foreground, a woman posing on a set of stairs with the sun shining on her, a wide-angle shot of a starry night sky$

Make movies like the movies.

Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.³

$iPhone 18 Pro, silver color, back exterior in a horizontal position, a woman is using iPhone to film a river scene.$
Environment

Designed with the earth in mind.

$iPhone Air in Space Black finish, back exterior showcasing Fusion camera system, 2-in-1 lens, LiDAR, flash and microphone$

Environment

Designed with the earth in mind.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode.⁴

$iPhone Air back, green recycling icon, green circular materials icon$

Planet-worthy packaging.

All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.

$New iPhone box$

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

$Two hands exchanging a trade-in, one hand holds an iPhone 11, the other hand holds an iPhone 18 Pro box.$

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.

$The futuristic hand and arm of one of Apple's pioneering disassembly robots.$

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach carbon neutrality for our global footprint.

$Apple store at night, glass windows, lit up inside, Apple logo centered on top of front door.$
Privacy

Your data.
Just where you want it.

iPhone Duo

iPhone 18 Pro

Getting Started

Designed to Last

Cutting-Edge Cameras

Environment

Privacy