Secure digital commerce for retail and eCommerce
Protect retail and eCommerce applications, APIs, and AI with F5’s Application Delivery and Security Platform (ADSP).
Protect revenue, build trust, and secure every customer journey
Digital commerce is a machine-rich environment where legitimate shoppers, AI agents, crawlers, and malicious automation interact across the same storefronts, APIs, and transactions. As automated abuse, account takeover, and API threats rise, retailers must protect these interactions while meeting evolving security requirements. F5 unifies application delivery and security to protect storefronts, APIs, and AI-enabled experiences. Stop fraud, maintain performance, and keep commerce secure and available across any environment.
Stop fraud and automated abuse
F5 combines Bot Defense, API Security, and WAF to block fraud and abuse while protecting checkout and payment journeys without adding shopper friction.
Secure agentic and AI-driven commerce
F5 AI Gateway and AI Guardrails govern AI traffic, secure shadow APIs, and distinguish trusted AI agents from malicious bots.
Maintain resilience at peak demand
F5 combines intelligent traffic management and threat containment to keep storefronts, APIs, and checkout available during surges, attacks, and disruptions.
Simplify hybrid security operations
F5 centralizes policy, visibility, and automation across data center, cloud, and edge, reducing tool sprawl and simplifying PCI DSS, NIS2, and GDPR compliance.

