Protect your brand, shape the narrative, and prove PR’s impact
Monitor media coverage, track brand sentiment in real time, and measure the true impact of your communications strategy with the platform built specifically for the savviest PR pros.
The top-rated brand monitoring platform for PR teams
Track media coverage as it happens, understand public sentiment, detect emerging issues early, and demonstrate the measurable impact of your communications strategy.
Track brand mentions across all media — media, news, blogs, forums, podcasts, and broadcast in real time. When your brand becomes part of the conversation, you’ll know instantly.
Identify sudden spikes in negative sentiment or unusual conversation volume before they escalate into full-blown crises. Get alerts the moment a potential issue begins to trend so your team can respond quickly and confidently.
AI-powered sentiment analysis reveals how audiences truly feel about your brand, campaigns, executives, and announcements — giving PR teams the insights they need to guide messaging and protect brand reputation.
Conversation clustering and trend detection uncover the topics, influencers, and narratives shaping public discourse in your industry so you can craft timely and relevant communications.
