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Everything *[NYC] 2026: see what we announced. →

One catalog. Every channel. Minutes to market.

Model your products once. Publish to storefronts, apps, and AI agents without the manual work.

  • MR MARVIS increased AOV by 9.7% with shoppable images.

  • Nordstrom schedules product launches ahead of time.

  • Mejuri completed global migration in 6 months.

  • Tecovas launches products 144x faster.

  • Skims serves terabytes of data/day.

  • Nour Hammour increased revenue 214%.

Content Operations at scale

Effortless editorial workflows. Better shopping experiences.

  • 5x

    faster dev velocity

  • 144×

    faster product launches

  • 10k

    products updated in 30 seconds

Manual work doesn't scale. Automated workflows do.

  • Source of truth for product data

    Products, variants, and attributes defined in code. Your schema matches your business logic. The foundation everything else builds on.

  • Ship in minutes not weeks

    Publish once, translate everywhere. Your terminology and market rules respected across every locale.

  • Grows with your needs

    AI shopping assistants, personalized recommendations, voice commerce. Your structured catalog is ready for whatever you build.

Tecovas
We ship more with less effort. That’s the biggest win. Sanity lets us move like a modern product team, not a dev shop for content tickets.
Kevin Harwood

Kevin Harwood

CTO

Tecovas

E-commerce 101

Launch with speed to stay ahead of competition

1. Model

Define products as data, not page templates

  • Zero

    Zero custom APIs (thanks GROQ)

  • 300%

    300% faster release cycles

  • 90%

    90% of updates owned by the content team

Schema that matches your catalog

Define product types, variant structures, and custom fields in TypeScript. Version control your schema. Editable by humans and agents.

Reference products anywhere

Embed product cards, galleries, and size guides into any content without copy-pasting. Update once and it stays current everywhere.

Market-specific data modeling

Model unique tax rules, shipping logic, or compliance requirements per market without duplicating your catalog.

Media with business context

Tag images with product references, usage rights, and variant info that travels with your assets. No manual re-tagging every time you use an asset in a new context.

2. Shape it for team workflows

Merchandisers ship. Developers build.