Visitor insights

Identify new audiences and growth opportunities

Look into who's looking at you with insights that teach you about the audiences you haven't won over yet

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Did you know?

With visitor insights, you can uncover key audience behaviors, identify new market opportunities, and refine your strategy to drive even higher engagement and conversions.

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Identify key visitor demographics

Get a detailed breakdown of where your visitors come from, how they interact with your reviews, and what businesses they compare you to.

New! September 2026 Release

Search Query Data

See what prospective buyers research before choosing you. We group profile
searches by what visitors care about – like shipping, returns, or support –
while showing search length and ranking positions. Understanding their exact
questions lets you address concerns on your site, improve customer
experience, and drive richer reviews that boost visibility across AI platforms.

A metric card showing a 6.6% share of clicks alongside a search query card displaying the phrase "Trustpilot reviews".

An image showing visitor insights, including geographic location, device, traffic, session time and more