PicPay's Google AdManager strategy for long-term growth

🧐 Data shows US CTV ad spend is projected to reach $37.95 billion in 2026, yet unengaged audiences and attribution black boxes leave many advertisers struggling.  How can CTV move beyond blind buying? 👇 Read more to see how we drive predictable and measurable growth for a lifestyle service app. #CTVAdvertising #DigitalMarketing #AdTech #NetMarvel #UserAcquisition

A new opportunity for commerce. A new milestone for Relevance. We are among the first agencies in Greece to become certified TikTok Shop Partners, expanding our capabilities to help retailers unlock a #new #revenue #stream. TikTok Shop brings product discovery and shopping into one experience, giving retailers new ways to grow their communities, engage with their audiences and turn content into sales. As a TikTok Shop Partner, we help businesses assess this opportunity and shape an approach that fits their products, audience and growth objectives. Read more: https://lnkd.in/dkZSuCUX Kehan Xu, Luisa Centro, Chenchun Yan, Stavroula Elli Moutsi, Alexander Schizas, Rania Milona #RelevanceDigital #TikTokShop #TikTokShopPartner #SocialCommerce #EcommerceGrowth

Deezer is scaling subscriber growth by reaching a different kind of audience: consumers who are already in the buying process. With Rokt Ads, Deezer connects with audiences it couldn’t access through existing channels, creating a new source of incremental acquisition. The results in H1 2026 vs. H1 2025: 71% growth in new subscribers via Rokt, 20% lower cost per acquisition, and a 50% improvement in ROAS. Read the case study→ https://lnkd.in/eAWGEZ4Y

The Moloco data shared by Singular is compelling: 94% of CTV-driven installers had not seen a Moloco mobile ad in the previous 48 hours, while 66% installed within six hours of exposure. At Selecta, we see the real opportunity in combining that new reach with full-funnel measurement. Direct installs matter, but so do branded search, app store activity, assisted conversions, retention, and revenue across the broader media mix. 💡 The key is to evaluate CTV through clear view-through windows and exposed-versus-unexposed cohorts. Last-touch attribution alone can either miss its contribution or overstate it. A valuable playbookfor any growth team exploring CTV as a measurable acquisition channel. #CTVAdvertising #UserAcquisition

TikTok and Meta are both taking credit for the same Q4 sale. Last-touch attribution lets each platform claim conversions independently, and BFCM's 80-130% traffic spike turns a minor discrepancy into a real reporting gap. Industry data shows blended ROAS commonly runs 30-50% higher than reality once you add both platforms together. The fix is first-party, order-level reconciliation, not another dashboard. Swipe through for the breakdown, and build your process before Black Friday week hits. #Attribution #Ecommerce #BFCM

A lower CPM does not mean a better CTV campaign. We mapped CTV pricing across the US, the UK, APAC, Japan, and LATAM, and what each price point actually signals, using benchmark data from the 2026 CTV Growth Playbook, built together with Singular. Full article in the comments. #CTV #MobileMarketing #AppMarketing #Retargeting

Not all programmatic is built for the TV screen. Standard DSPs are designed to go everywhere: websites, mobile apps, online video and more. CTV Scale is. Premium TV inventory. Household targeting. Greater transparency. Bigger brand impact. Same programmatic DNA. A different screen. #CTV #ConnectedTV #ProgrammaticAdvertising #AdTech #DigitalAdvertising #DigitalRelevance #MEVEMY #MEVESG

CPMs on Meta and TikTok are climbing again this quarter, and most accounts just absorb the hit. Senior operators adjust targeting and creative before it eats your margin. Curious what's driving the increase in your account right now. #PaidMediaTrends #AdStrategy #RealGrowthNoGimmicks

Ever tweak one small thing in a campaign and watch it fall apart overnight? That's basically the deal with Performance Max. Once it starts working, you almost can't touch it. Change an asset group, adjust targeting, whatever, and you could be rebuilding momentum for months. Meta feels different. It handles changes and bigger risks without breaking as easily. The catch is you're paying for it, since CPMs there can run two to four times higher than TikTok or Reddit. Neither platform is "better." It just depends on what you're optimizing for: stability or cost. Has anyone else dealt with a PMax campaign tanking because of one small change? Jackson Dunagan and Carlos Caneja See the latest episodes: https://lnkd.in/e_cqvVpk Subscribe: https://bit.ly/48IG665 to learn more about Google Ads. #DigitalMarketing #GoogleAds #PerformanceMax #MetaAds #PPC

Scale is only impressive if the economics hold. For Bingo Blitz, RZR proved the retargeting playbook on Android, then brought those learnings to iOS to reach its highest-value players. The result? → 5.5X more monthly re-engaged users → 20X growth in iOS retargeting spend → Day 7 ROI consistently above target More players back in the game, without sacrificing efficiency. See how RZR and Playtika did it 🔗 https://hubs.ly/Q04x4L1W0 #Playtika #BingoBlitz #MobileMarketing #Retargeting