Closer connections, new possibilities 👥 The industry is moving fast, and staying ahead means creating more direct, reliable, and intelligent pathways between supply and demand. That’s why we’re bringing together top leaders across digital publishing, app development, and buyer agencies at our upcoming Partner Leadership Summit. Industry leaders like Scott Sheffer, Google’s VP of sellside monetization, and premier agency partners will be sharing exclusive looks at what’s next in AI-driven monetization and direct partnerships. Stay tuned for insights! #PLS2026
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
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https://www.google.com/ads/publisher/
External link for Google for Publishers
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- Technology, Information and Internet
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- 10,001+ employees
Updates
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AI is no longer just an experiment for broadcasters, it’s becoming a core driver for streaming revenue 📈 At our #IBC2026 Showcase Theatre session, we shared an inside look at how we’re helping publishers scale live events, boost yield, and drive operational efficiency, all while keeping control firmly in broadcaster hands. We also highlighted our ongoing partnership with DAZN, exploring how dynamic ad insertion (DAI) and new AI capabilities are transforming high-stakes live sports monetization. Thank you to our featured speakers for leading such an insightful discussion: 🎙️ Inderpreet Sandhu – Global Head of CTV Partner Development & Growth, Google 🎙️ Jatin Dev – Principal Partner and EMEA DAI Sales Lead, Google 🎙️ Liz Ferguson – Strategic Partner Lead, Broadcast and Video, Sellside Partnerships UK&I, Google 🎙️ James Pearce – EVP Broadcast and Streaming, DAZN
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Google for Publishers reposted this
Day 2 & 3 #IBC2026. What would you start, bench, and drop in streaming in 2027? ❓❓❓ Shoutout to my special guest Lemu Coker ! 🙏🏽 Until next year! ✌🏽 #googleadmanager Google for Publishers , #streaming #monetization
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Ready to level up your app monetization strategy? 🚀 Tune into our ongoing 'Simplifying Supply' SDK Bidding Webinar Series with two engaging new sessions featuring BidMachine and LINEヤフー株式会社. Here’s what’s on the agenda: 💡 𝐁𝐢𝐝𝐌𝐚𝐜𝐡𝐢𝐧𝐞: How to leverage real-time on-device signals to drive premium brand demand without compromising UX. 🎯 𝐋𝐘 𝐀𝐝𝐬 𝐍𝐞𝐭𝐰𝐨𝐫𝐤: How to unlock exclusive Japanese demand, access stable national brand budgets, and boost CPMs across top ad formats. Swipe through to meet our expert speakers and check out the lineup! 📲 🎟️ 𝐒𝐞𝐜𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭 𝐧𝐨𝐰: https://goo.gle/3SUrFXM Big thanks to our featured speakers Paul Childs and Shinsaku Ito, and Google's Claire Mikolayczyk and Shinji O. for hosting these sessions! 🙌
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"We're building ad breaks that audiences want to lean into and where advertisers want to be seen." 📺 Discover how Google Ad Manager is built for the future of TV. Liz Ferguson, Strategic Partner Lead, Broadcast & Video at Google Sellside Partnerships UK&I, shares her insights on modern live monetization capabilities and what's next for streaming media. 👇 Heading to Amsterdam for #IBC2026? Connect with our team on-site to learn how to scale your live streaming monetization strategies!
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Google for Publishers reposted this
For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google
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AI is shifting the future of publisher monetization ✨ During #IBC2026, the Google Ad Manager team will share how solutions built with Gemini help improve yield, accelerate operations, and scale high-stakes live sports and streaming events… all while keeping control firmly in your hands. Stay tuned for key insights from our Showcase Theatre session, "Experimental to Essential: AI solutions built for your streaming," featuring Google’s Inderpreet Sandhu, Jatin Dev, Liz Ferguson, and DAZN’s James Pearce. More to come from Amsterdam 🌎 #GoogleAdManager
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Is your monetization strategy built for long-term growth? 📈 By building their ad business in #GoogleAdManager, leading apps like PicPay are growing revenue while keeping user experience at the center. See how tailored ad formats and privacy-safe audience solutions helped PicPay optimize every impression and unlock 𝟏𝟎𝐱 𝐚𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 👇 🔗 Read the full case study for more: https://goo.gle/4xyG2jl
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Take control of the viewer experience with our Dynamic Ad Insertion (DAI) solutions. 🛠️ 📺 Watch Lemu Coker, CTV Ecosystems Partnerships Manager at #GoogleAdManager, explain how our technology helps publishers maximize live monetization while keeping the viewer experience front and center: https://goo.gle/4ce4LRC
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How do mobile game developers use SDK bidding to increase inventory value without losing players? US-based game publisher Concrete Software faced this exact challenge — needing sustainable revenue growth without sacrificing the user experience. Upon integrating AdMob Mediation, they optimized their strategy by: 🤝 Leveraging a hybrid mediation setup combining both waterfall and bidding ⚙️ Implementing a new pre-loading strategy using the new Pre-loading API ✨ Building a competitive SDK bidding stack Ready to scale your app monetization? Join one of our upcoming webinars in our ‘Simplifying Supply’ SDK bidding webinar series to learn how to implement these strategies in your own tech stack: https://goo.gle/4gel9UC #GoogleAdMob #SDKBidding #AppMonetization
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